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Capitola City, California Economic Analysis

   (County: Santa Cruz County)

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Economic Analysis

People and the communities they live in depend on money. The people of Capitola City, California need food, shelter, clothing, and medical care. Business formation and job creation are essential to this community. Money sustains infrastructure such as roads and airports as well as human resources including fire rescue and police protection.

Energy Costs In California

    Residential
(cents per
kilowatthour)
Commercial
(cents per
kilowatthour)
Industrial
(cents per
kilowatthour)
Other
(cents per
kilowatthour)
Transportation
(cents per
kilowatthour)
Total
(cents per
kilowatthour)
1990              
  Energy-Only Providers 0.00 0.00 0.00 0.00 0.00 0.00
  Full-Service Providers 9.98 9.46 7.28 4.53 0.00 8.84
  Total Electric Industry 9.98 9.46 7.28 4.53 0.00 8.84
1991              
  Energy-Only Providers 0.00 0.00 0.00 0.00 0.00 0.00
  Full-Service Providers 10.79 10.04 7.58 5.05 0.00 9.42
  Total Electric Industry 10.79 10.04 7.58 5.05 0.00 9.42
1992              
  Energy-Only Providers 0.00 0.00 0.00 0.00 0.00 0.00
  Full-Service Providers 11.07 10.33 7.59 5.54 0.00 9.66
  Total Electric Industry 11.07 10.33 7.59 5.54 0.00 9.66
1993              
  Energy-Only Providers 0.00 0.00 0.00 0.00 0.00 0.00
  Full-Service Providers 11.30 10.46 7.33 5.05 0.00 9.69
  Total Electric Industry 11.30 10.46 7.33 5.05 0.00 9.69
1994              
  Energy-Only Providers 0.00 0.00 0.00 0.00 0.00 0.00
  Full-Service Providers 11.43 10.90 7.09 5.00 0.00 9.78
  Total Electric Industry 11.43 10.90 7.09 5.00 0.00 9.78
1995              
  Energy-Only Providers 0.00 0.00 0.00 0.00 0.00 0.00
  Full-Service Providers 11.61 10.49 7.37 6.73 0.00 9.91
  Total Electric Industry 11.61 10.49 7.37 6.73 0.00 9.91
1996              
  Energy-Only Providers 0.00 0.00 0.00 0.00 0.00 0.00
  Full-Service Providers 11.33 9.83 6.97 6.45 0.00 9.48
  Total Electric Industry 11.33 9.83 6.97 6.45 0.00 9.48
1997              
  Energy-Only Providers 0.00 0.00 0.00 0.00 0.00 0.00
  Full-Service Providers 11.50 9.98 6.95 7.50 0.00 9.54
  Total Electric Industry 11.50 9.98 6.95 7.50 0.00 9.54
1998              
  Energy-Only Providers 0.00 0.00 0.00 0.00 0.00 0.00
  Full-Service Providers 10.60 9.66 6.59 5.06 0.00 9.03
  Total Electric Industry 10.60 9.66 6.59 5.06 0.00 9.03
1999              
  Energy-Only Providers 4.10 3.65 3.00 3.28 0.00 3.28
  Full-Service Providers 10.71 10.05 7.16 4.16 0.00 9.34
  Total Electric Industry 10.64 9.44 6.27 4.15 0.00 8.75
2000              
  Energy-Only Providers 13.64 7.82 6.78 9.36 0.00 7.63
  Full-Service Providers 10.85 10.55 7.22 4.79 0.00 9.66
  Total Electric Industry 10.89 10.25 7.14 4.87 0.00 9.47
2001              
  Delivery-Only Service 0.48 1.35 2.08 2.09 0.00 1.67
  Energy-Only Providers 13.21 8.02 7.49 10.78 0.00 8.21
  Full-Service Providers 12.08 12.41 9.54 8.47 0.00 11.41
  Total Electric Industry 12.09 12.15 9.23 8.48 0.00 11.22
2002              
  Delivery-Only Service 5.80 3.57 2.17 5.73 0.00 2.95
  Energy-Only Providers 8.12 6.00 6.18 17.16 0.00 6.14
  Full-Service Providers 12.63 13.84 10.23 6.53 0.00 12.52
  Total Electric Industry 12.64 13.36 9.81 6.60 0.00 12.19
2003              
  Delivery-Only Service 5.43 3.90 2.72 0.00 0.47 3.33
  Energy-Only Providers 7.41 5.76 6.18 0.00 3.47 5.94
  Full-Service Providers 12.23 12.83 9.79 0.00 7.38 12.05
  Total Electric Industry 12.23 12.48 9.59 0.00 5.80 11.78
2004              
  Delivery-Only Service 5.66 4.31 3.14 0.00 0.50 3.72
  Energy-Only Providers 6.88 5.90 5.95 0.00 3.59 5.90
  Full-Service Providers 12.20 11.81 9.33 0.00 8.03 11.53
  Total Electric Industry 12.20 11.64 9.27 0.00 6.42 11.35
2005              
  Delivery-Only Service 7.42 4.62 3.48 0.00 0.50 4.07
  Energy-Only Providers 9.52 6.83 6.68 0.00 3.95 6.75
  Full-Service Providers 12.49 11.97 9.39 0.00 8.11 11.71
  Total Electric Industry 12.51 11.92 9.55 0.00 6.55 11.63
2006              
  Delivery-Only Service 7.79 4.92 3.54 0.00 0.55 4.27
  Energy-Only Providers 10.57 7.66 7.17 0.00 3.82 7.41
  Full-Service Providers 14.32 12.93 9.95 0.00 7.66 12.92
  Total Electric Industry 14.33 12.90 10.09 0.00 6.29 12.82

(updated 2006)



Time Leaving to Work in Capitola City, California

12:00 A.M. TO 4:59 A.M.   : 193   (3.5%)
5:00 A.M. TO 5:29 A.M.   : 193   (3.5%)
5:30 A.M. TO 5:59 A.M.   : 330   (6.0%)
6:00 A.M. TO 6:29 A.M.   : 340   (6.2%)
6:30 A.M. TO 6:59 A.M.   : 283   (5.2%)
7:00 A.M. TO 7:29 A.M.   : 722   (13.2%)
7:30 A.M. TO 7:59 A.M.   : 772   (14.1%)
8:00 A.M. TO 8:29 A.M.   : 680   (12.5%)
8:30 A.M. TO 8:59 A.M.   : 421   (7.7%)
9:00 A.M. TO 9:59 A.M.   : 455   (8.3%)
10:00 A.M. TO 10:59 A.M.   : 241   (4.4%)
11:00 A.M. TO 11:59 A.M.   : 88   (1.6%)
12:00 P.M. TO 3:59 P.M.   : 475   (8.7%)
4:00 P.M. TO 11:59 P.M.   : 264   (4.8%)


(updated 2010)



Means Of Transportation
(Capitola City, California)

Car, truck, or van:

Drove alone : 3,637

Carpooled:

In 2-person carpool : 418

In 3-person carpool : 47

In 4-person carpool : 50

In 5- or 6-person carpool : 0

In 7-or-more-person carpool : 0

Public transportation (excluding taxicab):

Bus or trolley bus : 119

Streetcar or trolley car (carro publico in Puerto Rico) : 0

Subway or elevated : 0

Railroad : 13

Ferryboat : 0

Taxicab : 0

Motorcycle : 19

Bicycle : 119

Walked : 101

Other means : 0

Worked at home : 363


(updated 2009)



Travel Time To Work
(Capitola City, California)

Less than 5 minutes : 141

5 to 9 minutes : 629

10 to 14 minutes : 806

15 to 19 minutes : 741

20 to 24 minutes : 536

25 to 29 minutes : 132

30 to 34 minutes : 489

35 to 39 minutes : 53

40 to 44 minutes : 85

45 to 59 minutes : 511

60 to 89 minutes : 257

90 or more minutes : 143


(updated 2009)



Social Security Income In The Past 12 Months For Households
(Capitola City, California)

With Social Security income : 1,033

No Social Security income : 3,596


(updated 2009)



Retirement Income In The Past 12 Months For Households
(Capitola City, California)

With retirement income : 737

No retirement income : 3,892


(updated 2009)



Family Income (Annual)
(Capitola City, California)

Less than $10,000 : 91

$10,000 to $14,999 : 0

$15,000 to $19,999 : 79

$20,000 to $24,999 : 60

$25,000 to $29,999 : 103

$30,000 to $34,999 : 80

$35,000 to $39,999 : 99

$40,000 to $44,999 : 107

$45,000 to $49,999 : 133

$50,000 to $59,999 : 207

$60,000 to $74,999 : 235

$75,000 to $99,999 : 445

$100,000 to $124,999 : 194

$125,000 to $149,999 : 169

$150,000 to $199,999 : 81

$200,000 or more : 166


(updated 2009)



Median Family Income (Annual)
(Capitola City, California)

Median family income in the past 12 months (in 2009 inflation-adjusted dollars) : $66,466


(updated 2009)



AM Radio Stations Near Capitola City, California

  • KSCO (1080 AM; 5.0 kW; Santa Cruz, CA; Owner: Zwerling Broadcasting System, Ltd)
  • KZSJ (1120 AM; 5.0 kW; Gilroy, CA; Owner: Bustos Media Holdings, Llc)
  • KLOK (1170 AM; 50.0 kW; San Jose, CA; Owner: Univision Radio License Corporation)
  • KNRY (1240 AM; 1.0 kW; Monterey, CA; Owner: People's Radio, Inc.)
  • KAZA (1290 AM; 5.0 kW; Morgan Hill, CA; Owner: Radio Fiesta Corporation)
  • KOMY (1340 AM; 1.0 kW; Santa Cruz, CA; Owner: Zwerling Broadcasting System, Ltd)
  • KZSF (1370 AM; 5.0 kW; San Jose, CA; Owner: Carlos A. Duharte)
  • KRML (1410 AM; 0.5 kW; Carmel, CA; Owner: Wisdom Broadcasting Co, Inc.)
  • KVVN (1430 AM; 2.5 kW; San Jose, CA; Owner: Urban Radio Iii, L.l.c.)
  • KION (1460 AM; 10.0 kW; Salinas, CA; Owner: Cc Licenses, Llc)
  • KSJX (1500 AM; 5.0 kW; San Jose, CA; Owner: Multicultural Radio Broadcasting Licensee, Llc)
  • KLIV (1590 AM; 5.0 kW; San Jose, CA; Owner: Empire Broadcasting)
  • KIDD (630 AM; 1.0 kW; Marina, CA; Owner: Buckley Communications, Inc.)
  • KDBV (980 AM; 10.0 kW; Salinas, CA; Owner: Centro Cristiano Vida Abundante, Inc.)

FM Radio Stations Near Capitola City, California

  • KPRC-FM (100.7 FM; Salinas, CA; Owner: Cc Licenses, Llc)
  • KCDU (101.7 FM; Del Rey Oaks, CA; Owner: Mapleton License Of Monterey, Llc)
  • KDON-FM (102.5 FM; San Juan Bautista, CA; Owner: Cc Licenses, Llc)
  • KSCU (103.3 FM; Santa Clara, CA; Owner: Santa Clara University)
  • KBOQ (103.9 FM; Pebble Beach, CA; Owner: Mapleton License Of Monterey, Llc)
  • KCNL (104.9 FM; San Jose, CA; Owner: Cc Licenses, Llc)
  • KCNL (104.9 FM; San Jose, CA; Owner: Cc Licenses, Llc)
  • KOCN (105.1 FM; Del Rey Oaks, CA; Owner: Cc Licenses, Llc)
  • KVVF (105.7 FM; San Jose, CA; Owner: Univision Radio License Corporation)
  • KEZR (106.5 FM; San Jose, CA; Owner: Nm Licensing Llc)
  • KSES-FM (107.1 FM; Del Rey Oaks, CA; Owner: Entravision Holdings, Llc)
  • KPIG-FM (107.5 FM; Castroville, CA; Owner: Mapleton License Of Monterey, Llc)
  • KSFH (87.9 FM; Mountain View, CA; Owner: St. Francis High School Of Mountain View)
  • KZSC (88.1 FM; Santa Cruz, CA; Owner: The Regents Of The University Of California)
  • KUSP (88.9 FM; Salinas, CA; Owner: Pataphysical Broadcasting Foundation, Inc.)
  • KMTG (89.3 FM; San Jose, CA; Owner: San Jose Unified School District)
  • NEW (89.3 FM; San Martin, CA; Owner: Centro Cristiano Sion)
  • NEW (89.3 FM; Santa Cruz, CA; Owner: Pataphysical Broadcasting Foundation, Inc.)
  • NEW (89.5 FM; San Martin, CA; Owner: 3. Centro Cristiano Cosecha Final)
  • NEW (89.5 FM; Morgan Hill, CA; Owner: Centro Cristiano Vida Abundante)
  • NEW (89.5 FM; Morgan Hill, CA; Owner: Common Frequency, Inc.)
  • NEW (89.5 FM; San Martin, CA; Owner: Generations Four Square Church)
  • KFJC (89.7 FM; Los Altos, CA; Owner: Foothill-de Anza Community College District)
  • KLVM (89.7 FM; San Juan Bautista, CA; Owner: Prunedale Educational Association)
  • KFER (89.9 FM; Santa Cruz, CA; Owner: Santa Cruz Educational Broadcasting Foundation)
  • NEW (89.9 FM; San Martin, CA; Owner: National Hispanic University)
  • KAZU (90.3 FM; Del Rey Oaks, CA; Owner: Foundation Of California State University, Monterey Bay)
  • KSJS (90.5 FM; San Jose, CA; Owner: San Jose State University)
  • KSRI (90.7 FM; Santa Cruz, CA; Owner: Educational Media Foundation)
  • KSPB (91.9 FM; Pebble Beach, CA; Owner: Robert Louis Stevenson School)
  • KSJO (92.3 FM; San Jose, CA; Owner: Citicasters Licenses, L.p.)
  • KTOM-FM (92.7 FM; Del Rey Oaks, CA; Owner: Cc Licenses, Llc)
  • KXSM (93.5 FM; San Juan Bautista, CA; Owner: Lazer Licenses, Llc)
  • KBAY (94.5 FM; San Jose, CA; Owner: Nm Licensing Llc)
  • KRTY (95.3 FM; Los Gatos, CA; Owner: Krty, Ltd.)
  • KKHK (95.5 FM; Del Rey Oaks, CA; Owner: Mapleton License Of Monterey, Llc)
  • KWAV (96.9 FM; Salinas, CA; Owner: Buckley Broadcasting Of Monterey)
  • KFFG (97.7 FM; Cupertino, CA; Owner: Kffg Lico, Inc.)
  • KUFX (98.5 FM; Los Gatos, CA; Owner: Citicasters Licenses, L.p.)

TV Broadcast Stations Near Capitola City, California

  • KQET (Channel 25; San Juan Bautista, CA; Owner: Northern California Public Broadcasting, Inc.)
  • KQET (Channel 25; San Juan Bautista, CA; Owner: Northern California Public Broadcasting, Inc.)
  • KCBA (Channel 35; San Juan Bautista, CA; Owner: Seal Rock Broadcasters, L.l.c.)
  • KION-TV (Channel 46; Salinas, CA; Owner: Newport Television Llc)
  • KSMS-TV (Channel 67; San Juan Bautista, CA; Owner: Entravision Holdings, Llc)
  • KSBW (Channel 8; San Juan Bautista, CA; Owner: Hearst-argyle Stations, Inc.)

(updated 2008)



Occupations in Capitola City, California

Male:


  • Management, Professional, And Related Occupations: 1,226  (39.7%)
  • Service Occupations: 496  (16.1%)
  • Sales And Office Occupations: 521  (16.9%)
  • Farming, Fishing, And Forestry Occupations 17  (0.6%)
  • Construction, Extraction, And Maintenance Occupations: 485  (15.7%)

Female:


  • Management, Professional, And Related Occupations: 1,224  (44.0%)
  • Service Occupations: 537  (19.3%)
  • Sales And Office Occupations: 845  (30.4%)
  • Farming, Fishing, And Forestry Occupations 5  (0.2%)
  • Construction, Extraction, And Maintenance Occupations: 53  (1.9%)


(updated 2010)





There are 10 Farms In Capitola City, California


(updated 2008)



Banks In Capitola City, California

Jpmorgan Chase Bank, National Association - 1 Branches


    Bank Assets: $2b
    Industry Specialization: International
    Total Offices: 5,679

Bank Of America, National Association - 1 Branches


    Bank Assets: $1.4b
    Industry Specialization: All Other > $1 Billion
    Total Offices: 5,094

Comerica Bank - 1 Branches


    Bank Assets: $65.2m
    Industry Specialization: Commercial Lending
    Total Offices: 483

Wells Fargo Bank, National Association - 1 Branches


    Bank Assets: $1.4b
    Industry Specialization: All Other > $1 Billion
    Total Offices: 6,310

Bank Of The West - 1 Branches


    Bank Assets: $69.1m
    Industry Specialization: Commercial Lending
    Total Offices: 603

Santa Cruz County Bank - 1 Branches


    Bank Assets: $439.9k
    Industry Specialization: Commercial Lending
    Total Offices: 5

Union Bank, National Association - 1 Branches


    Bank Assets: $108.2m
    Industry Specialization: Commercial Lending
    Total Offices: 415

Citibank, National Association - 1 Branches


    Bank Assets: $1.3b
    Industry Specialization: International
    Total Offices: 958

(updated 2014)







Airports Near Capitola City, California

  • Watsonville Municipal


    (about 9.6 miles in Freedom, California; Airport Code: WVI)

  • Marina Municipal


    (about 23.0 miles in Marina, California; Airport Code: CO3)

  • Norman Y. Mineta San Jose International


    (about 26.7 miles in Santa Clara, California; Airport Code: SJC)

  • San Jose International


    (about 26.7 miles in Santa Clara, California; Airport Code: SJC)

  • Monterey Peninsula


    (about 27.5 miles in Del Rey Oaks, California; Airport Code: MRY)

  • Monterey Regional


    (about 27.6 miles in Del Rey Oaks, California; Airport Code: MRY)

  • Salinas Municipal


    (about 28.9 miles in Salinas, California; Airport Code: SNS)

  • Moffett Field NAS


    (about 30.8 miles in Moffett Field, California; Airport Code: NUQ)

  • Moffett Federal Airfield


    (about 30.8 miles in Moffett Field, California; Airport Code: NUQ)

  • Hollister Municipal


    (about 30.9 miles in Hollister, California; Airport Code: HLI)


(updated 2015)



Modes of Transportation in Capitola City, California

Car, Truck, Or Van:

 

Drove Alone

77.10%

Carpooled

9.07%

Public Transportation:

 

Bus Or Trolley Bus

1.30%

Streetcar Or Trolley Car

0.0%

Subway Or Elevated

0.0%

Railroad

0.0%

Ferryboat

0.0%

Taxicab

0.0%

Motorcycle

0.44%

Bicycle

1.61%

Walked

5.23%

Other Means

1.00%

Worked At Home

4.25%



(updated 2010)





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